Aura Bloom Privacy Policy

Effective Date: June 1, 2024

Your privacy is fundamental to your trust in us. We are deeply committed to protecting your personal information and maintaining your confidentiality. This policy clearly explains what data we collect, how we use it, and how we keep it secure. We never sell your personal data.

Information We Collect

1. Information You Provide to Us

When you create an Aura Bloom account, engage with our programs, or communicate with us, you voluntarily provide certain personal details. This may include your name, email address, date of birth, and health-related information such as wellness goals, dietary preferences, activity levels, and feedback on our services.

2. Information We Collect Automatically (Usage Data)

As you navigate and interact with our platform, we automatically collect certain technical data to improve your experience and our service. This includes IP addresses, browser types, device information, access times, pages viewed, and other usage statistics. This data helps us understand how our services are used and enables us to enhance functionality and content relevance.

3. Information From Third-Party Integrations (Health Apps)

With your explicit consent, Aura Bloom may integrate with third-party health and wellness applications or devices (e.g., fitness trackers, sleep monitors). When you enable such integrations, we may collect relevant data from these services to provide more holistic and personalized recommendations within the Aura Bloom platform. We will always inform you what data is accessed and require your clear permission.

4. How We Use Your Information

The information we collect serves to:

  • ✔ Personalize Your Experience: To tailor health content, lifestyle upgrade recommendations, and product suggestions specifically to your profile and goals.
  • ✔ Communicate Effectively: To send you updates, newsletters, support messages, and information related to your use of Aura Bloom.
  • ✔ Improve Our Platform: For research and analysis to understand user needs, troubleshoot issues, and develop new features and services.
  • ✔ Ensure Security & Compliance: To maintain the security and integrity of our services and comply with legal obligations.

5. How We Share Information

Aura Bloom does not sell your personal data to third parties. We may share information under limited circumstances:

  • ✔ With Service Providers: We engage trusted third-party companies and individuals to perform services on our behalf (e.g., hosting, analytics, customer support). These providers are bound by strict confidentiality agreements and are only permitted to use your data as necessary to perform their services.
  • ✔ For Legal Reasons: If required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
  • ✔ For Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, provided the new entity adheres to similar privacy standards.

6. How We Protect Your Information

We implement robust technical and organizational measures to protect your personal data from unauthorized access, use, disclosure, alteration, or destruction. This includes encryption, firewalls, and secure server environments. Our team receives regular training on data privacy and security best practices.

Your Rights and Choices

You have significant control over your personal data. Aura Bloom is committed to empowering you with the following rights:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete data we have about you.
  • Right to Erasure (Deletion): You can request that we delete your personal data under certain circumstances.
  • Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.
  • Right to Restrict Processing: You can request that we limit the way we use your data.
  • Right to Object: You can object to our processing of your personal data under certain conditions.
  • How to Exercise Your Rights: To exercise any of these rights, please contact our Privacy Officer using the details provided below. We will respond to your request within a reasonable timeframe.

Questions? Contact Our Privacy Officer

For any questions, concerns, or requests regarding our privacy practices or your personal data, please do not hesitate to contact our dedicated Privacy Officer.

[email protected]

We are here to ensure your peace of mind.

Also, feel free to Review Our Terms & Conditions here for a full understanding of our service agreement.